Digital Marketing For Small Business

Marketing Strategies for Self-Employed & Small Businesses on a Limited Budget

Introduction:

Welcome to Precision Computers' education division, where we empower self-employed and small business owners to master marketing without breaking the bank. This course will guide you through practical, cost-effective strategies to grow your business and maximise your reach.

"Digital Marketing Basics for Self-Employed & Small Business Owners"

Workshop Format (One Full Day – 6 Hours + Breaks)

Workshop Curriculum Topics in Detail

1. Digital Marketing Overview

• Understanding customer journeys
• Organic vs. paid marketing
• Key metrics (CTR, conversion, ROI)

2. Local SEO & Google Business Profile

• Live demo: Creating or optimising a Google Business Profile
• NAP consistency
• Gathering & responding to reviews
• Using free tools like Google Maps and Google My Business

3. Social Media Marketing

• Content creation: what to post and how often
• Free tools: Canva, Facebook Creator Studio
• Scheduling & engagement
• Targeting the right audience

4. Website & SEO Fundamentals

• Why every business needs a website
• Free vs. paid website platforms (Wix, WordPress)
• On-page SEO: titles, meta descriptions, keywords
• Blogging for business growth
• Introduction to Google Analytics and Search Console

5. Advertising on a Budget

• How to set up a basic Facebook ad
• Boosted posts vs. ads manager
• Google Ads: setting up a smart campaign
• Geo-targeting and demographics

6. Tools & Free Resources

• Mailchimp for email marketing
• Canva for graphics
• Google Keyword Planner
• ChatGPT or other AI tools for content generation
• Free SEO tools (Ubersuggest, MozBar)

Included Materials

• Slide deck
• 30-day action plan template
• Google Business Profile checklist
• Free tools & resources list
• Content calendar template

Target Audience

• Self-employed tradies
• Local shop owners
• Freelancers
• Health & wellness practitioners
• Online product sellers
• Local service providers