Sales Masterclass for Small Business

Mastering Sales for Self-Employed

Course Outline: Mastering Sales for Self-Employed and Tiny Businesses

Course Features:

• Practical Exercises: Real-world scenarios to practise your skills.
• Templates & Scripts: Ready-to-use resources for prospecting, pitching, and closing.
• Expert Interviews: Insights from successful entrepreneurs and sales experts.
• Q&A Sessions: Live interactions to clarify doubts and refine strategies.

Outcome:

By the end of this course, participants will feel empowered to approach sales with confidence, armed with effective strategies and a clear plan to boost their business revenue.

"Closing the Deal: A One-Day Workshop to Master Sales Closures"

Ideal for:

Self-employed professionals, freelancers, consultants, sole traders, tradespeople, and owners of small businesses in any service or product-based industry.

Workshop Format:

Curriculum Topics:

1. Sales Mindset & Buyer Behaviour

• Understanding buyer hesitation
• Building trust and rapport
• Emotions vs. logic in decision-making

2. Structuring a Sales Conversation

• From small talk to the pitch
• Leading questions that guide the client
• Creating value without overselling

3. Sales Closing Frameworks

• Trial closes throughout the conversation
• 5 common closing methods with examples
• Closing over the phone, email, and in person

4. Overcoming Objections

• Most common objections: “too expensive,” “need to think,” “not now”
• Reframing techniques
• Empathy vs. pressure

5. Follow-Up Strategies

• Timing your follow-up
• Using testimonials and social proof
• Creating urgency without sounding desperate

Materials Provided:

• Printed workbook
• “Sales Closing Scripts for Beginners” PDF
• Role-play cards and objection flashcards
• Follow-up tracker template
• Access to post-workshop support group (optional)

Outcomes:

By the end of the day, participants will:

• Understand what prevents and drives sales
• Be able to use 3+ closing techniques
• Confidently handle common objections
• Create and practise a script tailored to their business
• Walk away with an action plan to close more deals in the next 7 days